
The aroma of coffee blending with the Giro d'Italia, the anticipation of savoring an excellent little cup merging with the most awaited event in our Country, the pink race.
Polti brings the quintessentially Italian passion for coffee to the Giro d'Italia, as the official supplier of coffee machines Polti and SOLO Single-Origin Coffee.
The partnership was presented this morning in Milan during an event at Eroica Caffè by Francesca Polti, president and CEO of the family business, and Paolo Bellino, CEO of RCS Sport & Events.
"The Giro d'Italia is an exceptional event, crossing the streets of most of the Peninsula, big cities and small towns... Participating actively by letting Italians taste SOLO, Polti's coffee, is an opportunity to get even closer to our customers, to introduce them to our coffee machines, beyond steam, a world we had been exploring for some time but which now belongs to us and distinguishes us," says Francesca Polti.
Paolo Bellini adds: "We are enthusiastic to welcome Polti as the official supplier of the Giro d'Italia. Polti's presence with Polti Coffea machines and SOLO Single-Origin Coffee will help make the pink race even more special, offering athletes, guests, and enthusiasts an authentic symbol of Italian hospitality and quality. The passion, innovation, and tradition that Polti brings perfectly align with the values of the Giro, making this partnership a unique opportunity to celebrate a company that has always been part of the cycling world."
The final reflection comes from Stefano Polti, CEO of SOLO: "Behind every victory, there's a story, and the same applies to coffee. SOLO Single-Origin Coffees tell the story of the country they represent, accompanying us on a journey of flavors, just as the Giro d'Italia takes us on a journey through the heart of our Country."
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