CONTINENTAL RENEWS PARTNERSHIP WITH RCS SPORTS & EVENTS FOR THREE YEARS
NEWS | 05/12/2024 | 12:47 The partnership between Continental and RCS Sports & Events is expanding. After this season, in which the premium tire brand was the protagonist of the Giro d'Italia, Giro-E, and the Classics, Continental will continue to choose the cycling platform of RCS MediaGroup for the next three years, adding other major events to its already rich sponsorship lineup, such as the Giro d'Italia Women, Giro Next Gen, and Il Giro d'Abruzzo. STATEMENTS Renzo Gonzalez, Tire Market Manager of Continental Italia: "Continental recognizes the fundamental value of sport in every person's life and is committed to being a reliable partner always oriented towards the growth of the competitions in which it is present. The partnership with RCS Sports & Events is important because it allows us to contribute to strengthening the major cycling events that focus on some fundamental themes for us such as safety, innovation, and sustainability. Great new seasons are coming for two-wheel enthusiasts: we will work to our maximum potential to make them even more extraordinary". Paolo Bellino, CEO and General Manager of RCS Sports & Events: "We are very pleased to announce the renewal of the partnership with Continental, a globally recognized brand that has chosen to extend its support to our entire cycling platform. The renewal of this collaboration demonstrates the success of the work we have done together over the years, always focused on innovation and sustainability, values that distinguish both our companies". Regarding the upcoming cycling season, the most important event will be the 108th edition of the Giro d'Italia, scheduled from May 9 to June 1, where Continental will once again be present as a Top Sponsor and Official Tyre. The brand will also support the Giro-E, the e-bike experience that follows the same routes as the Giro d'Italia and focuses on sustainability, a theme to which Continental has always paid strong attention, placing it at the center of its development strategy. Continental will participate as an Official Sponsor in the great Italian cycling Classics. The next season will kick off on the weekend of March 8 and 9 with Strade Bianche and its Gran Fondo, continue from March 10 to 16 with the seven stages of Tirreno-Adriatico, on March 19 with the oldest cycling race in the world, Milano–Torino, and on March 22 with the Classicissima Milano–Sanremo, this year also in its women's version with Sanremo Women. After summer, the calendar will close with GranPiemonte, Il Lombardia, and its Gran Fondo, on October 9, 11, and 12 respectively. In this already packed calendar, three new events will be added, representing Continental's 2025 novelties: Il Giro d'Abruzzo, which will be run from April 15 to 18; the Giro Next Gen, the race dedicated to under-23 talents that has been forging tomorrow's champions since 1970, scheduled from June 15 to 22, and the Giro d'Italia Women, now one of the most important international women's cycling events, which this year will be held from July 6 to 13. Additionally, Continental is also embracing the BiciScuola edutainment project aimed at primary school students in the provinces involved in RCS Sports & Events races. The goal is to bring young people closer to bicycle culture, cycling values, and sustainable mobility, raising awareness about safety, environmental respect, and road education.
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